ARCHITECTING A WINNING LAUNCH STRATEGY
MINTING THE FUTURE
It’s about building unstoppable unapologetic decentralized applications, and how the future will look when blockchain gives users rights to their data and ownership of their assets. This session will give viewers insights that will demystify the technology, as well as the numerous opportunities in the industry.
PLAY & EARN: THE NEW MODEL FOR A SUSTAINABLE TOKEN ECONOMY
THE FUTURE OF NFTS
AUGMENTED REALITY IN THE REAL WORLD
The global AR market is projected to grow from $6.12 billion in 2021 to reach $97.76 billion by 2028. And forward looking brands, executives, and marketing teams are already utilizing AR in a variety of ways to reach consumers in new, innovative, and increasingly immersive ways. Within the context of marketing, augmented reality allows brands to offer unique and immersive digital experiences, and to engage consumers in a memorable way. In this panel we discuss the best in class activations and how to incorporate AR into your marketing strategy.
DRIVING INFLUENCE: WORKING WITH INFLUENCERS IN THE METAVERSE
Brands are expected to spend as much as $15 billion annually on influencer marketing by 2022, up from $8 billion in 2019, according to influencer marketing firm Mediakix. A growing slice of that is on virtual influencers — more than 50 of them debuted on social media in the 18 months to June 2020. Today there are over 150. In this panel we will discuss the opportunities for Web2 brands to profitably engage existing and new audiences using web3 strategies and tools.
DIGITAL SELF – LAUNCHING YOUR BUSINESS IN THE METAVERSE
IS THE FUTURE OF THE MUSIC INDUSTRY IN THE METAVERSE?
The metaverse has already started to disrupt the music industry and drive the industry forward in ways we’ve never imagined possible through partnerships, highly customized virtual experiences, community-building and more. This panel will discuss how the development of the metaverse, and digital fan engagement opportunities are shaking up the traditional music industry.
EMBEDDING DIGITAL IN PHYSICAL PRODUCTS