THE FUTURE OF MARKETING & COMMUNICATIONS IN THE METAVERSE
Testing and launching concepts in the Metaverse can be economical and the speed to market and learn are quick. It is a good way to reach the Gen Z and millennials where you can create your own brand world and environment. In the Metaverse there are many opportunities for native advertising such as billboards on a virtual street or product placement in a gaming environment. There are also sponsorship opportunities for events within the metaverse.
WHY NFTS ARE ESSENTIAL TO THE METAVERSE
Leaders need to reimagine the future of their organizations in the Metaverse, adapting to a space in which consumers can purchase physical items such as real estate or NFTs in a virtual world. What does this mean for your company and its brand and what steps should you take to move forward?
BRAND ACTIVATION IN THE METAVERSE
Omnichannel engagement drives higher loyalty and adding the Metaverse as a channel for your brand only improves overall experience. Effective companies in the Metaverse are focusing on a core aspect of their brand experience and then extending it in ways that elevate it—whether that’s hosting a virtual sports event, creating an immersive storytelling and virtual showroom, or setting up shop in a virtual world.
HOW TO CREATE AN IMMERSIVE SHOPPING EXPERIENCE
The Metaverse offers new immersive ways to create brand experiences that cross over between the physical and virtual worlds. To be successful in the Metaverse, brands must create value – convince consumers that it is worth it to shop in the Metaverse while, at the same time, staying authentic and intimate.
CONTENT CREATION AND NFTS
The Metaverse is about creating personalized content based on data, or the things people do and say (or their avatars) and what that reveals about them. Since NFTs are unique, companies can use them as a currency or an opportunity for their brand to make them more visible in the Metaverse.
CREATING A CUSTOMER JOURNEY IN THE METAVERSE
By 2026, Gartner predicts 25% of people will spend at least an hour per day in the Metaverse. Companies can create deep levels of personalization and customization in the virtual worlds. By creating a unique journey, consumers will be able to purchase, form opinions and communicate with others about your brand. As technology improves, companies can follow the customer journey and gain insights into their thinking.
HOW TO BUILD A METAVERSE COMMUNITY
The Metaverse is centered around the concept of community and interaction and B2B marketers can use the Metaverse in many ways to build leads and nurture them. Businesses can now explore opportunities to form client relationships face-to-face and collaborate in ways that seemed difficult before. Through product announcements, showrooms, events, loyalty programs and more – the Metaverse helps to build communities for brands.
THE REAL ESTATE REVOLUTION AND WEB 3.0
MARKETING IN TODAY’S METAVERSE
The Mature Metaverse is coming along with Web3 but it’s not here yet. What can you do today to prepare yourself for the inevitable next generations of communication at the tail end of the Web2 era? Learn from case studies of pioneering brands who have challenges today that only the solutions of tomorrow could solve. This session aims to demystify the Metaverse for marketers and tell them what they could be doing right now to set their organizations up for success today and for years to come.
BRAND ACTIVATIONS & SUCCESS IN THE METAVERSE
What are the opportunities for brands in the metaverse? What is required to get started? What makes a solid brand activation? What metrics might you use to define and measure success? Joel has an incredible history with Web3 communities and has been at the forefront of several tech trends including blockchain, tokenization, AR/VR and AI art. He was a founding member of Ethereum, and started the internal Ethereum project which became the popular Metamask wallet.
METAVERSE TRADESHOW STRATEGIES
A major benefit of metaverse tradeshows and conferences, is that they can bring together global audiences in a more immersive, interactive way than a simple Zoom call or streaming event. In this session, we will explore how the metaverse could be a fantastic way to bring people closer than ever before from the comfort of their own homes or workplaces as part of a stand alone or hybrid tradeshow experience.