Colin Joined Vatom in early 2021 and oversees key partner relationships, product experience and innovation. Most recently he has guided and launched Diageo: Destination Reserve and the Cannes Lions Festival of Creativity.

Colin previously worked at Sparx Technology, which he joined as Executive Producer for North America and Europe in 2012 after successfully launching Sparx on US television with record-breaking audiences during Miss USA and Miss Universe 2011 on NBC.

Before leaving Sparx, Colin was the Chief Creative Officer and oversaw key clients, product development and production.

As a tech entrepreneur, film and TV producer, Colin built the digital multimedia department for the Miss Universe Organization at NBC. He directed and produced the first webcast in the 60-year history of Miss Universe in addition to hosting and producing the live television event.

Colin spent his late teens as a professional snowboarder before becoming a lawyer, writer/journalist, producer, photographer and, eventually, a specialist in interactive storytelling and viewer engagement.

He has more than a decade of experience producing and directing commercials, documentaries, short films, events both live and taped all over the planet for companies large and small.