Diana Sheehan leads the retail and partner strategy team at InContext Solutions. In addition, she serves as a subject matter expert and speaker for global retail trends, with an emphasis on grocery, food service, and U.S. shopper insights. Before joining InContext Soutions, Diana held several positions in retail strategy, category management, and consultative market research at Kantar Consulting, ConAgra Foods, General Mills, and Mintel. Throughout her career, she has worked across retail channels and categories, developing strategic recommendations for in-store execution and brand development for many Fortune 500 companies. She has a comprehensive knowledge of multiple research methodologies, with a focus on product development, shelf management and optimization, and retailer and shopper strategy. Diana has been frequently cited in the national and trade press, including the Wall Street Journal, Chicago Tribune, CNBC, and Marketwatch. She has served as a speaker at many events including at Shoptalk, Groceryshop, and the CMA conference.

Diana earned an MBA from the University of Chicago’s Booth School of Business and a B.A. from the University of Notre Dame.