Monica is a purpose-driven leader with a proven track record in building results-oriented teams, creating collaborative and transparent cultures, and driving transformations. She is known for her ability to take complex issues and create effective communications programs to engage with target audiences and deliver results that include positioning, behavior change, and consumer engagement. She is using this experience to build a Spanish-language platform to drive awareness and engagement in the decentralized economy: www.cryptoconexion.com.
A life-long learner, she has completed MIT Executive Education online programs on Artiﬁcial Intelligence in Business, Cryptocurrencies, and Blockchain Technologies. She also has certiﬁcation from the Blockchain Council and from Realm Academy in crypto trading, NFTs and the Metaverse. Monica is passionate about diversity, gender equality, and entrepreneurship. She has been an advisor for the Google Launchpad and has offered workshops on positioning for Morgan Stanley’s Multicultural Innovation Lab. She is currently an advisory council member at the Blockchain Council.
Previously she built and led communications teams at Vrio Corp, a leading digital entertainment provider in Latin America; ADT, the security provider; Univision, the Spanish-language media company. She also served as Chief Mission Oﬃcer of EdTech startup Genius Plaza and co-founded her consultancy, working with startups and consumer brands. Before Univision, she spent ten years at Fleishman-Hillard working with leading organizations including AT&T, ONDCP, and Procter & Gamble.
Originally from Mexico City, she grew up in Laredo, Texas. Monica has a Bachelors in Journalism from the University of Texas at Austin. She currently lives in Austin, Texas.