I was drawn to marketing and advertising for the opportunity to work with smart and creative people. But the greatest appeal was the opportunity to build powerhouse brands by planning and promoting spectacular events. For many years, I have done just that, working for some of the country’s largest companies, both on the client and agency sides, developing strategies that supercharge revenues, leading teams in carrying out multi-platform campaigns, and providing flawless full-service event planning in the field.
How do I get results? By working with my clients to identify their specific goals and turn them into action plans that include analysis of target audiences, marketing plans tailored for specific markets and brand messaging that is strong, clear, focused and optimized for use on all platforms. I provide affordable and thoughtful services, helping clients understand the fast-changing marketplace, gain insight into consumer behavior, learn how to target the most desirable consumers and position their events, products and services for success.