Meet Askia Underwood

Expert Digital Strategist & Certified Metaverse Expert

Askia Underwood is an expert at uncovering unique consumer insights, layering in cultural touch points and identifying imaginative ways to actively drive consumer behavior. A connector and collaborator, Askia prides herself in charting new consumer territory for products, teams, events, and brands. Her 17+ years’ experience in consumer strategy is often leveraged to ideate experiential brand moments which motivate consumers to act (watch, share, buy, or donate) online. Whether a brand’s audience is local, regional, national, or global, her future-focused approach to campaign performance is proven and applied for every client.

A data-centrist, Askia’s past work includes migrating $25M+ from traditional advertising mediums to higher-performing, digital, social, and search platforms. Her experience spans various categories including non-profit, political, tech, CPG, beauty, pharmaceutical, and automotive. She is based in the Greater Los Angeles area and currently serves as Chief Growth Officer for Driveline, Inc.

A Certified Metaverse Expert via the Blockchain Council, Askia’s career focus is on innovating at the intersection of culture and digital – the place people connect, consider, and purchase online, the development of advanced format immersive, experiential content, products, and connected experiences, accelerating the adoption of web3 technology and the identification of consumer trends in digital.