Agenda

The Metaverse brings new opportunities for people and brands to interact and exchange in a digital frontier.

Perhaps the most exciting part about the metaverse is that the experience is truly open to both the players, creators, and businesses.

In a (virtual) world where anything is possible, companies have limitless possibilities to define the future of engagement and create wholly new revenue streams.

The Metaverse enables trainers to create a more immersive style of learning as a supplement to in-person activities and models best teaching practices. Employees can “walk” into different seminars and co-working spaces for projects and experience a range of virtual-reality environments, learning applications, lectures, and more.

Moderator: Christine Janssen

Panelist(s):

• Danny Stefanic
• Maziar Farzam
• Matt Alex

To understand the impact of the Metaverse on the future of work, we need to look no further
than the current pains of the distributed workforce and observe the solutions a virtual world of work can provide, but we’ll need to adapt an entirely new mentality.

Presenter(s):

Josh Drean

Marco Giberti Events,Tech Entrepreneur,Investor and co-author of Reinventing Live and The Face of Digital will share his views on how event owners and tech companies could and should capitalize opportunities for successful partnerships in the future. He’ll cover the event tech state of the union. Current valuations in a post Covid world, investor sentiment pre-during and post Covid, augmented TAM opportunity for tech and organizers and how to capitalize this opportunity? Metaverse, AR, VR, MR and live events. The good, bad and ugly.

Presenter(s): Marco Giberti

The next generation of engagement is here but are you ready? The Metaverse is an inevitable next step for your organization. You’ll learn use cases for the Metaverse that are available today which will give you an edge over Web2 tools you’re using right now.

Moderator: Christine Janssen

Panelist(s):

Adam Lorimer

James Watson

Joseph will identify the cybersecurity threat landscape in the metaverse, including potential liabilities and describe a strategic approach to help mitigate the risks of operating in the metaverse.

Presenter: Joseph Williams

Ying Cao,  CEO of LIYT executive coaching and co-founder of Work in Fintech interviews Benyamin Ahmed, the 13-year-old NFT phenomenon, as they discuss the Metaverse and all things Web 3.0 from a Gen Z perspective.

Interviewer: Ying Cao

Interviewee: Benyamin Ahmed

Addressing the safety and privacy in the Metaverse is a critical issue. How data is shared within virtual worlds needs to be considered carefully to ensure security. Privacy checks and balances are important in the Metaverse world to ensure biases and bullying that lead to a non-inclusive or malicious adaptation of the real world are eliminated.

Moderator: Donna Murdoch

Panelist(s):

Debra Farber

Kirby Shabaga

The future of events is online, virtual, and truly hybrid. Learn new ways of building connections and experiences that will last beyond the live event.

Moderator(s): Michael Schaiman

Panelist(s):

John Rush

Ben Chodor

Doug Simon

Learn how to gain a competitive edge by developing digital twins for your business. These powerful virtual simulations allow businesses to enhance their workplace culture while improving productivity within their companies.

Moderator: Dennis Chenard, VP Sales & Business Development – Departure Lounge

Panelist: Anthony Brown, CEO – AMPD Ventures

It’s obvious the current Metaverse ecosystem might be populated with Fortune 500 companies but eventually, for wider adoption, small businesses will have to make a transition. Looking at historical patterns in the adoption of new technology like the internet, mobile payments and more, it is apparent that small businesses play a monumental role in getting the masses onboarded. This panel will examine the growth potential for small business in metaverse.

Moderator: Askia Underwood – The Project Factory

Panelist(s):

Bam Owoseni

Ronjini Joshua

Shannon Bowers

Presented by:

Some individual collections permit naming NFTs in silos. NFTR creates a universal name space with a single instance of each name across all ERC-721s. This makes referring to
NFTs simple, enables reachability, and unlocks innovative utilities such as NFT domains, landing pages, messaging, banking, heterogenous groupings for DAOs, branding,
and more. Learn how how you can bind your NFT name when its transferred.

Presented by: Jiminy Crypto, NFTR

The Metaverse brings new opportunities for people and brands to interact and exchange in a digital frontier.

Perhaps the most exciting part about the metaverse is that the experience is truly open to both the players, creators, and businesses.

In a (virtual) world where anything is possible, companies have limitless possibilities to define the future of engagement and create wholly new revenue streams.

It’s about building unstoppable unapologetic decentralized applications, and how the future will look when blockchain gives users rights to their data and ownership of their assets. This session will give viewers insights that will demystify the technology, as well as the numerous opportunities in the industry.

Panelists:
Monika Proffitt – CEO, Rise Markets

Featuring Jason Brink (President of Gala Games)

Featuring Sir Lord Travis Wright (CMO of CCP Digital)

The global AR market is projected to grow from $6.12 billion in 2021 to reach $97.76 billion by 2028. And forward looking brands, executives, and marketing teams are already utilizing AR in a variety of ways to reach consumers in new, innovative, and increasingly immersive ways. Within the context of marketing, augmented reality allows brands to offer unique and immersive digital experiences, and to engage consumers in a memorable way. In this panel we discuss the best in class activations and how to incorporate AR into your marketing strategy.

Brands are expected to spend as much as $15 billion annually on influencer marketing by 2022, up from $8 billion in 2019, according to influencer marketing firm Mediakix. A growing slice of that is on virtual influencers — more than 50 of them debuted on social media in the 18 months to June 2020. Today there are over 150. In this panel we will discuss the opportunities for Web2 brands to profitably engage existing and new audiences using web3 strategies and tools.

Featuring Jason Nunnelly (CTO of HitPiece)

The metaverse has already started to disrupt the music industry and drive the industry forward in ways we’ve never imagined possible through partnerships, highly customized virtual experiences, community-building and more. This panel will discuss how the development of the metaverse, and digital fan engagement opportunities are shaking up the traditional music industry.

Moderator: Mike Johns, Founder @ Digital Mind State

Panelist(s):

Greg Ol Skool Gre – Manager, Abstract Mind State
Bryon Booker – CEO, RAG Music
Brooklyn: – Founder, On The Blocc
Bam – Founder, Hackerhouse
Danny Hamilton– Founder, Dynisty MusicVerse/New Era Entertainment

Presented by:

Featuring Raymond Kahn (Co-founder of SHOMEI)

When it comes to designing experiences in the metaverse, the only limitation is our own imagination. Why not use popular real-world experiences as digital assets to surprise, delight and inspire event goers. Discover how a lobster roll NFT in the metaverse could build massive engagement, long term revenue, and perhaps make you look like a genius.

Presenter:

MARK MURRELL

Founder & CEO – Get Maine Lobster

The Metaverse brings new opportunities for people and brands to interact and exchange in a digital frontier.

Perhaps the most exciting part about the metaverse is that the experience is truly open to both the players, creators, and businesses.

In a (virtual) world where anything is possible, companies have limitless possibilities to define the future of engagement and create wholly new revenue streams.

Testing and launching concepts in the Metaverse can be economical and the speed to market and learn are quick. It is a good way to reach the Gen Z and millennials where you can create your own brand world and environment. In the Metaverse there are many opportunities for native advertising such as billboards on a virtual street or product placement in a gaming environment. There are also sponsorship opportunities for events within the metaverse.

Moderator: MK Bedosky

Panelist(s):

Amanda Edelman

Eve Weston

Leaders need to reimagine the future of their organizations in the Metaverse, adapting to a space in which consumers can purchase physical items such as real estate or NFTs in a virtual world. What does this mean for your company and its brand and what steps should you take to move forward?

Presenter:

Michael Schaiman

Omnichannel engagement drives higher loyalty and adding the Metaverse as a channel for your brand only improves overall experience. Effective companies in the Metaverse are focusing on a core aspect of their brand experience and then extending it in ways that elevate it—whether that’s hosting a virtual sports event, creating an immersive storytelling and virtual showroom, or setting up shop in a virtual world.

Moderator: Ed Haravon

Panelist(s):

Travis May

Sarah Ennis

Josh Rush

The Metaverse offers new immersive ways to create brand experiences that cross over between the physical and virtual worlds. To be successful in the Metaverse, brands must create value – convince consumers that it is worth it to shop in the Metaverse while, at the same time,  staying authentic and intimate.

Moderator: Dr. Claudio Schapsis

Panelist(s):

Diana Sheehan

Travis May

The Metaverse is about creating personalized content based on data, or the things people do and say (or their avatars) and what that reveals about them. Since NFTs are unique, companies can use them as a currency or an opportunity for their brand to make them more visible in the Metaverse.

Moderator: Monica Talan

Panelist(s):

Colin Hornett

Tery Spataro

Asher Weiss

By 2026, Gartner predicts 25% of people will spend at least an hour per day in the Metaverse. Companies can create deep levels of personalization and customization in the virtual worlds. By creating a unique journey, consumers will be able to purchase, form opinions and communicate with others about your brand. As technology improves, companies can follow the customer journey and gain insights into their thinking.

Moderator: Ed Haravon

Panelist(s):

Holly Camponez

James Watson

Josh Rush

The Metaverse is centered around the concept of community and interaction and B2B marketers can use the Metaverse in many ways to build leads and nurture them. Businesses can now explore opportunities to form client relationships face-to-face and collaborate in ways that seemed difficult before. Through product announcements, showrooms, events, loyalty programs and more – the Metaverse helps to build communities for brands.

Moderator: Donna Davis

Panelist(s):

Ana Constantino

RD Whitney

Robin Raskin

Presenter: Fred Greene

The Mature Metaverse is coming along with Web3 but it’s not here yet. What can you do today to prepare yourself for the inevitable next generations of communication at the tail end of the Web2 era? Learn from case studies of pioneering brands who have challenges today that only the solutions of tomorrow could solve. This session aims to demystify the Metaverse for marketers and tell them what they could be doing right now to set their organizations up for success today and for years to come.

Presenter: Nick Borelli

Join a discussion with Joel Dietz, co-founder & CEO of a new platform called MetaMetaverse as we discuss: What are the opportunities for brands in the metaverse? What is required to get started? What makes a solid brand activation? What metrics might you use to define and measure success? Joel has an incredible history with Web3 communities and has been at the forefront of several tech trends including blockchain, tokenization, AR/VR and AI art. He was a founding member of Ethereum, and started the internal Ethereum project which became the popular Metamask wallet. We will be joined by Antonio Bileci, CMO of MetaMetaverse, and moderator Pearl Pospiech, of Pearl POP Productions.

Moderator: Pearl Pospiech

Interviewees:

Joel Dietz – CEO, MetaMetaverse

Antonio Bileci – CMO, MetaMetaverse

A major benefit of metaverse tradeshows and conferences, is that they can bring together global audiences in a more immersive, interactive way than a simple Zoom call or streaming event. In this session, we will explore how the metaverse could be a fantastic way to bring people closer than ever before from the comfort of their own homes or workplaces as part of a stand alone or hybrid tradeshow experience.

Moderator: Fay Shapiro, Commpro.biz

Interviewee: Brian Zisk, Founder of BuzzMakers, Inc.