Diana Leza Sheehan
Principal – Consulting Services, InContext Solutions
General Session: Mainstreaming the Future of Phygital: Simplifying Interactive Personalized Commerce
With over 20 years of industry experience, Diana Leza Sheehan has had the privilege of working in various sales, strategy, and insights roles at top companies like ConAgra Foods, General Mills, Mintel, Ipsos, and Kantar. In her current role at InContext Solutions, she is helping companies understand the foundational elements of metaverse experiences and how they can drive brand growth.
She is passionate about developing strategic recommendations for brands and products across channels, industries, and even countries. From global multinational companies to small start-ups, she helps with brand development, communications effectiveness, and go-to-market strategy.
She has been cited in national and trade press, including The Wall Street Journal, Chicago Tribune, CNN, and NPR, and spoken at many industry events including ShopTalk and GroceryShop.