Adrian is the founder of TrooVRS, an immersive media platform for men to engage with practical knowledge and self-care-focused content across virtual editorial environments, experiences, and eCommerce/NFTs. A media veteran turned entrepreneur, Adrian has over 2O years of experience developing award-winning, revenue-generating advertising marketing solutions for leading media brands, including NBCUniversal/Telemundo and various digital media startup companies across the influencer, original programming and ad network worlds.