Meet Ginger Shimp
An award-winning marketeer with 25+ years’ B2B experience, Ginger holds an MBA from the Kellogg Graduate School of Management, a Professional Certified Marketer certificate from the AMA, and a Certified Digital Marketing Professional certificate from the Digital Marketing Institute. Ginger works to develop customer-centric content strategies, and build Integrated Demand Programs with verifiable/quantifiable outcomes and KPIs.
She curates, sources, and refines program promotional content for diverse industries; drives strategy and optimization for program content plans while maximizing the impact for the business; and designs message testing to maximize customer interaction.
Ginger’s focus is on helping customers understand the technology that will enable them to run their businesses better. She believes that it’s crucial to understand that, in uncertain economic markets, technology could be the difference between success and failure. Her focus on digital content has won 25+ awards including Content Marketing Institute, Marketing Sherpa, the American Marketing Association, NYX, Hermes Creative Awards, the Finnys Killer Content Awards, theAcademy of Interactive & Visual Arts, the Webby Awards, and more. She has presented at more than 20 marketing conferences and led several master classes in content creation.