Guillaume Vergnas
Head of Esports, Gaming & Web3, Alpine F1 Team
General Session: Taking New Routes into the Metaverse – the Automotive Industry’s Burgeoning Opportunities in the Metaverse
After, 6 years of building partnerships in F1 & Automotive, working with global brands to deliver their marketing & business KPI’s, Guillaume is now head of Esports, Gaming & Web3 for Alpine. This includes the management of Alpine Esports competitions and teams, the involvement of Alpine in gaming as well as all activities of the brand in Web3. On the latter, Guillaume has led multiple initiatives: The creation of the $ALPINE Fan Token (Top 5 Fan Token by marketcap) in partnership with crypto-exchange leader Binance; the first automotive NFT collection in June 2021 in partnership with Animoca Brands on its game, REVV Racing; As well as the brand’s new initiatives in building a web3 based loyalty program.