Masterclass: Embracing Generative AI for MarComm within the Enterprise



December 6, 2023, at 2 pm Eastern.

Space is limited. Reserve your spot.

Duration: 90 Minutes

Description: Top strategies you can implement today in order to best harness the power of generative AI for your marketing and communications teams.This workshop will provide a basic framework and strategic approach for beginning your generative AI journey. We’ll start by workshopping the tasks you would like to hand over to a generative AI tool. Discuss who on your team will need access and then determine your measurements of success.Once a basic strategy has been developed, I’ll share a three-step process to successfully bring these tools into your organization, along with current resources to make it happen.

Facilitator: Lisa Peyton