New Marketing Horizons in the Metaverse
Masterclass
New Marketing Horizons in the Metaverse
New Marketing Horizons in the Metaverse
December 6, 2023 at 1:00 PM EST (Check your timezone)
Moderator:Â Lisa Peyton
Panelists: Neal Sivadas, Olivier Moingeon, Catherine Oaks
Metaverse use in marketing is expanding and diversifying, as an increasing number of companies tap into the technology to afford more immersive experiential marketing, reach new markets, increase brand engagement, and open new avenues for e-commerce. This session will examine the application of the metaverse in gamified marketing, pop-up marketing, out-of-home marketing, and hybrid real/virtual marketing applications. It will also discuss AI’s growing role in powering marketing applications of the metaverse.
Secure your spot for this exclusive virtual event hosted in the metaverse!
Don’t worry, no VR headset or downloads required. Simply connect using the browser on your desktop computer or mobile phone.
Masterclass
Embracing Generative AI for MarComm within the Enterprise
December 6, 2023 at 2:00 PM EST (Check your timezone)
Duration: 90 Minutes
Description: Top strategies you can implement today in order to best harness the power of generative AI for your marketing and communications teams.This workshop will provide a basic framework and strategic approach for beginning your generative AI journey. We’ll start by workshopping the tasks you would like to hand over to a generative AI tool. Discuss who on your team will need access and then determine your measurements of success.Once a basic strategy has been developed, I’ll share a three-step process to successfully bring these tools into your organization, along with current resources to make it happen.
Secure your spot for this exclusive virtual event hosted in the metaverse!
Don’t worry, no VR headset or downloads required. Simply connect using the browser on your desktop computer or mobile phone.
Lisa Peyton
Senior Digital & Experiential Marketing Strategist | Strategic Communications & Marketing Professor
MODERATOR
Diving into digital and immersive communications during its nascent stage, Lisa Peyton is today among the leaders in the field. With over 20 years of experience and a passion for connecting to audiences in new ways, she is a valued strategic partner and consultant for global brands looking to enter the metaverse and immersive spaces. Based in the Pacific Northwest, she serves as an immersive and strategic communications instructor at the University of Oregon’s School of Journalism and Communications.
Peyton is equal parts bleeding edge technologist, passionate educator and data driven strategist. She strongly believes in the power of technology to educate, entertain, and connect people around the world. She leverages the principles of psychology, immersive storytelling, and digital channel expertise to help organizations understand, reach, and emotionally connect with their audiences.
Her hands-on experience includes implementing successful immersive and digital strategies for Intel Corporation, Microsoft, The Smithsonian, Hewlett Packard and Alaska Airlines. The quality and breadth of her work has been recognized with several industry awards.
As a pioneer in the social media industry, She has been both guided by the industry’s evolution and had a hand in directing it, capitalizing on the power of social media to increase her clients’ online visibility and overall marketing efforts. She has honed her skills to specialize in comprehensive digital strategies, to include social media strategy and development, brand storytelling, audience engagement and education. She regularly contributes to publications such as VentureBeat, MarTech.org and Social Media Examiner and has presented at international industry events such as the Cannes Lions, Augmented World Expo and Immersive Education Summit.
Combining a measure of lightheartedness with her social media mastery, Lisa has tweeted as Mad Men character Bobbie Barrett. Her tweeting as the acclaimed AMC show’s notorious vixen garnered national attention and a SAMMY Award nomination.
Specialties:
XR/AR/VR for Communications and Marketing
Immersive Media Campaign and Content Strategy
Immersive Branding and Storytelling
B2B Communication Engagement Strategies
Immersive Digital Learning and Education
Social Media Marketing Strategy
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